Overview
Norofert is the research leader for regenerative agriculture and one of the largest producers of inputs in Romania, founded in 2000 by the Popescu family.
Short history
In full development of production facilities to support sustainable agricultural practices, internationally, Norofert demonstrates commitment to the goal of climate neutrality and the ability to innovate in an area crucial to the future of agriculture and food security.
With a mix of business lines, Norofert has developed in recent years its own production capacities both in the area of inputs and agricultural farming, lines that will see development in the coming years. With 65 products in its portfolio, the company caters to both conventional and organic farmers, with a new niche of liquid conventional products in growing demand.
Capital Markets
From 2020 the company is listed on the Bucharest Stock Exchange on the AeRO market, under NRF symbol, and from October 2021 Norofert shares are included in the BETAeRO index. During the 4 years of activity in the capital market, Norofert attracted 14 million lei through capital increases and 11.5 million lei through a private placement of corporate bonds. The company’s corporate bonds are traded on the AeRO market of the Bucharest Stock Exchange, under the symbol NRF25, starting June 5, 2020.
Business lines
Norofert operates on three main lines of business: research and production of inputs for organic agriculture, organic farming and grain trading.
Research, production and marketing of ecological inputs
The main activity of Norofert is the development and production of its own input recipes for organic and conventional agriculture. Annually, Norofert researchers work on developing and improving the formulations of agricultural inputs and develop new products in collaboration with experts in the field.
In addition to the range of 65 different products, grouped into 3 main lines, the company designs customized crop preparation and optimization schemes that allow the adaptation of organic inputs to the specific needs of the crop depending on the soil, atmospheric conditions and the particularities of each crop.
Norofert technologies aim at sustainable agriculture and pay more attention to soil health. The use of these technologies benefits both the plants and the soil, and a healthy soil means long-term productivity, ecologically cultivated soils containing more humus and having a better structure.
Ecological farming
Another line of business is ecological farming, the company operating a farm in Zimnicea, Teleorman county, of 1000 ha. The farm is used as a platform for best practices for organic farming and as a tool for demonstrating the operational and financial viability of organic farming.
Grain trading
The third line of business of the company is trading with ecological grains. Norofert’s philosophy is to be with the partner farmers throughout the plant cycle, from the provision of ecological inputs, to the monitoring of the crops and to the taking over of the grains at the harvest from the farmers to be exported to the final processors, with whom contracts are concluded preset trading.
PRODUCT PORTFOLIO
Norofert products can be used in organic farming because they contain NON GMO active substances allowed to be used in organic farming, in accordance with Reg. (CE) 1165/2021 Annex II, implementing Reg. (EC) 848/2018. Norofert ecological products are certified by the ecological certification body EcoCert France.
Norofert Organics – inputs for organic farming (large crops)
Norofert markets a complete range of products developed in its own laboratories, which comply with all European standards for organic farming and can cover all the needs of an organic crop, such as seed treatments, foliar fertilizers, fungicides, insecticides, biostimulators and soil fertilizers, as well as limiting uptake of heavy metals in vulnerable plants.
Norofert ORGANICS Horticulture
The Organics Horticulture range of products covers all the needs of farmers active in the field of viticulture and fruit growing. The line takes into account all European norms regarding eco-conditionality and environmental protection, as well as the revolutionary decision prohibiting the use of neonicotinoids in agriculture.
Norofert FITO – hobby gardening line
Starting from 2019, Norofert also addressed the market niche of households concerned with the consumption of organic products from their own production of vegetables and fruits, respectively of people interested in gardening as a hobby (land under 1 ha) – a convenient segment through the terms of much lower payout and more frequent seasonal cycles.
Norofert Ready to USE
In 2021, Norofert developed the Hobby Gardening product line by adding the Ready-to-Use Line, 500 ml bottles with direct spray on the plant, targeting home consumers who own decorative plants, who no longer need additional dilution for application.
Norofert POWER MIX – Affordable & Efficient
Power Mix is a range of conventional fertilizers with an innovative approach to improving production at low cost in a time of uncertainty. The idea behind this range is to provide effective and affordable solutions to meet the nutritional needs of plants while promoting healthy and sustainable crop growth.
Benefits:
- Nutritional Efficiency: Power Mix has been developed to provide crops with the essential nutrients they need to grow and develop optimally. Its formulas have been designed to ensure a controlled release of nutrients so that plants have access to quality nutrition throughout the growing season.
- Sustainable Growth: The Power Mix range promotes sustainable agriculture by providing fertilizers that help minimize soil nutrient losses
- Maximizing Yield: By using Power Mix, farmers can achieve higher and higher quality yields. The fertilizers in this range are based on a balanced formula of nutrients, which helps to maximize crop yield.
- Save Time and Money: Using Power Mix fertilizers can reduce the need for repeated application and increase resource efficiency. This means less time and money spent on fertilizer management.
Norofert POWER TEK
Power Tek is a range of innovative conventional liquid fertilizers developed by Norofert, designed to revolutionize plant nutrition. Produced in Romania, this range is adapted to local needs and the specifics of the local soil and climate.
Benefits:
- Nutrition at the Root of the Problem: Power Tek delivers nutrients directly to plant roots, ensuring precise and efficient feeding. This supports healthy and robust plant growth.
- Uniform Distribution: The application of liquid fertilizers by injection into the soil guarantees the uniform distribution of nutrients, eliminating areas of under-feeding or over-feeding.
- Ease of Application: Power Tek is easy to apply and allows precise regulation of the amount, thus reducing wastage and saving resources.
- Fast Absorption: Liquid fertilizers are absorbed faster by plants compared to solid ones, ensuring immediate effective nutrition.
- Flexibility in Application: These fertilizers can be used before, during or after sowing, adapting to the specific needs of the crops.
- Saving money and time: But without compromises! Liquid fertilizers allow for an even distribution of nutrients in the soil, ensuring that each plant gets what it needs.