Vlad Popescu became involved in agriculture in 2011, when he started working at Norofert, which was his family business. Being a fresh graduate, he begun by delivering products to the farmers, getting acquainted with the agri-business. In 2013, he took over the sales position for the company and has overlooked all the sales processes in Norofert. In 2015, he took over the business from his father and decided to restructure it as well as opened the production facility and hired the team of researchers in order to be able to locally produce organic fertilizers of the highest quality. Under Vlad’s management, Norofert successfully shifted its business model, introduced a rich line of organic products as well as launched the revolutionary product on the European market, the effervescent tablet, which helped the company reach revenues of RON 9 million, and a 40% profitability margin in 2018.