Norofert Group strengthens its management team by appointing Marcel Caruz as Group Chief Operating Officer

01 Oct 2021

Bucharest, October 1, 2021 – Norofert Group, the main Romanian producer of organic inputs, announces the consolidation of the management team, by co-opting Marcel Caruz and appointing him as Chief Operating Officer (COO) within the group. Marcel is an executive with over 15 years of experience in agriculture.

We welcome Marcel to the Norofert team and I can’t wait to develop together the competitiveness, resilience and economic dimension of the company. In 2021, we focused our efforts on building an executive team that would implement the group’s development vision in the coming years. In June of this year, we were joined by Claudiu Doboș, as Chief Financial Officer and who in a short period of time managed to create a professional and efficient financial department. With the arrival of Marcel, our management team has a good conductor, able to harmonize and organize the group’s operations in an exemplary manner,” said Vlad Popescu, CEO of Norofert Group.

Prior to joining Norofert, Marcel Caruz held various management positions in Agrinvest and Prutul. Within Agrinvest, Marcel held the position of Project Manager, where he was responsible for the development of the company’s business, and in Prut he held the positions of Commercial Manager and National Sales Manager.

“I am delighted to meet this new professional challenge. I come prepared with everything I have learned and applied so far, only we are talking about a much greater scaling potential in the organic farming sector, which from 3% must reach 25% by 2030 in our country, under the impetus of the Pact European green. My objectives are to achieve operational excellence in each line of the group’s business, from the farm, through the production of ecological inputs to the personalized information of farmers about Norofert technologies and knowledge. Their success in the ecological segment is also the strategic objective of the company. Thus, I intend to support the initiatives and objectives of the divisions within the group in a logic of optimized coherence,” said Marcel Caruz, recently appointed Director of Operations within Norofert Group.

In his new position, Marcel Caruz will be responsible for organizing and structuring Norofert’s operations by implementing efficient methods that will increase the efficiency of the group’s business. Marcel will collaborate directly with Vlad Popescu. Marcel Caruz’s arrival at Norofert comes in a favorable context for the company, given the general changes taking place in the European Union in terms of moving to a healthier and more sustainable food system by stepping up organic farming activities. In addition to increasing the share of organically grown agricultural area, another important aspect of these changes is related to reducing the use of pesticides by 50% by 2030 and limiting the use of nutrients.


About Norofert SA

Norofert Group is the main producer of organic inputs and an experienced player on the Romanian agricultural market. Established in 2000 as a family business, the company initially started as an importer of high quality fertilizers from western markets in Romania. In 2015, with the takeover of the business by Vlad Popescu, the company began to produce organic fertilizers, organic plant protection products such as insecticides and fungicides as well as foliar and seed treatments for its original recipes. Between 2017 and 2019, the company grew rapidly after developing its own technology called BioChain and launched a premiere in the agricultural sector, the effervescent tablet. Today, Norofert is a group of companies that includes a product line for organic farming (Norofert Organic), a product line for conventional agriculture (Karisma) and a product line for small gardeners and farmers (Norofert Fito). On March 3, 2020, the company’s shares were traded on the Bucharest Stock Exchange under the symbol “NRF”, and on June 5, 2020, Norofert’s bonds debuted under the symbol “NRF25” on BVB’s SMT-Bonds market.