Norofert Group is the leading Romanian producer of organic agricultural products, currently having 3 companies within the Group – Norofert Eco, Norofert Organics and Norofert Fitofarma.
Norofert’s story was started in 2000 by Florin Popescu and until today, it remains a family business, currently being run by Vlad Popescu. Initially, between 2000 and 2010, Norofert was the importer and distributor of high-quality agricultural inputs from western markets to Romania. At that time, Norofert was the only company that has brought technologically advanced fertilizers to Romania. In 2010, Norofert saw a niche forming globally in the area of organic fertilizers and has switched its focus and begun importing the high-quality organic products from Spain, US and Germany and distributing them to local farmers. In 2015, the year that Vlad Popescu took over the business, the company has renounced on the import activity and started its own fertilizers production facility that grew steadily throughout the years.
In August 2018, Norofert launched a premiere on the European market by introducing all its products in the form of an effervescent tablet. By replacing classic liquid or powder products used in agriculture with the tablet, Norofert removed completely the risk of fermentation at high temperatures, extended the product’s shelf-life to 5 years as well as significantly reduced storage and space need for transportation thus revolutionizing the organic agriculture sector. The effervescent tablet has so far been sold on the Romanian, French and Spanish markets. Further expansion of Norofert’s innovative product is planned for the coming period. The effervescent tablet by Norofert has been recognized as an innovation, most notably by Business Magazin as an ’Innovative Project of 2018’.
Today, Norofert is producing bio fertilizers, organic phytosanitary products such as insecticides and fungicides, seed and foliar treatments as well as has the full capacity to develop customized organic fertilizers that satisfy crop’s nutritional demand, specific to area, soil and growth stage of plant. The company delivers its products to Romanian farmers as well as has contracts with distributors from Republic of Moldova and Greece and is planning to further expand to Bulgaria and Croatia in the course of 2019. The company has currently two main lines – Norofert Organics, a line of organic fertilizers for processional farmers, sold in commercial quantities, which currently consists of over 20 products, and Norofert Fito – a line of 8 bio products that are sold in small quantities and which are destined for small farmers (cultivation up to 1 hectare) and hobby gardeners of fruits, vegetables and flowers.
At the beginning of 2019, the company had 21 employees at the Group level. Norofert currently holds approximate 30% of the local market of inputs for organic farming.
All Norofert products are made in Romania, using 100% natural and ecologic ingredients.